Melbourne Business Information

Melbourne Business Information

Before I tell you about doing business in Melbourne, let’s take a quick look at the history of Melbourne…

Founded by free-settlers in 1835, 47 years after the first European settlement of Australia,
the famous Victorian gold rush of the 1850s transformed Melbourne from a small pastoral settlement situated around the Yarra River into a vibrant metropolis.

So much so that by 1865, Australian’s were calling the city “Marvelous Melbourne”

Melbourne even served as the temporary national capital from the Federation of Australia in 1901 until the construction of Canberra in 1927.

The City of Melbourne (pronounced Mel-ban NOT Mel-bourne) is located on the south -east part of Australia and has the second highest population of any Australian city – approximately 3.7 million.

Melbourne is the state capital of Victoria and is home to over 70% of all Victorians. The positive outlook of its people makes Melbourne is a great place to be in business.

Today, Melbourne is a major centre of commerce, industry and cultural activity. Melbourne has a well-deserved reputation as the “cultural and sporting capital of Australia”.

A number of surveys have seen Melbourne voted one of the most livable cities in the World.

So What is it Like to Do Business in Melbourne?

Melbourne business owners are:

  • Hard working
  • Open to new ideas
  • Entrepreneurial
  • Friendly
  • Passionate about the city and football!
  • Progressive
  • Turning to the Internet in great numbers

Melbourne is home to three of Australia’s largest business corporations:

1. Telstra

2. BHP Billiton

3. and the National Australia Bank,

The Business Council of Australia, the Melbourne Business School, Australian Council of Trade Unions and many of the top companies listed on the Australian Stock Exchange have their headquarters in Melbourne.

Numerous multinational corporations also have their main Australian office in Melbourne.

TRIVIA:

  • Melbourne is “the third largest Greek city in the world” according to the 2001 Australian Census, there were 151,785 ethnic Greeks in the metropolitan area, and 40.4 per cent of all Greek Australians live in Melbourne.
  • Melbourne has some of the best restaurants in Australia making it the perfect city for a good business lunch.
  • Melbourne is home to one of Australia’s most comprehensive business websites Melbourne Business Portal
  • Melbourne’s current mayor, businessman John So, was Born in Hong Kong and was recently re-elected for a second consecutive term. His positive attitude and heart felt passion for ‘all things Melbourne’ has endeared him to people throughout Melbourne.
  • Currently, 650,000 people live, work and visit inner city Melbourne each day – a whopping 25 per cent increase on just four years ago.
  • Experts say that by 2014, that number will increase over 50 per cent again. In less than ten years from now, the inner city alone will host one million people each weekday.

If you are thinking of doing business in Melbourne, my advice is to ‘go for it’ Melbourne is great!

Business Cards : Does Your Business Information Stick?

Everybody that has ever been to a meeting, can recall the all familiar “passing” of the business cards.

This powerful marketing tool is often used matter of factly, and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively?

In a world where first impressions count and business is becoming more competitive, it would be foolish to go with the crowd.

You have to act different to make a impact so that you will be remembered when the rest are forgotten. Often times, traditional business cards reflects your name, position in the company and contact details…not very inspiring.

Full colour business cards might be a better option, but once again,you would have needed to make some kind of impression, for the recipient of your card to give it a second glance.

In my opinion then, it’s not your actual business information that counts, but how you present it.

I recently, in a situation typical to the one described above, held my photo business card that is printed on vinyl, back until the meeting drew to an end. I kindly requested my prospects to pass their diaries on to me…they did so, but looked a bit dazed. I sticked my information in their diaries and passed it back with a remark that I accept that sometimes things get lost, but NOT my business cards.

Surprised smiles all around, I knew I made a definite impression and they might just follow up on my information.

Next time you need business cards printed, think carefully, not only on content, but how you plan to present this vital information.

Copyright Annetjie Welgemoed.

Online Business Information You Must Not Fail to Put Into Practice

If you are about to start your own business online and you feel like you are losing your way through it, don’t fret. It is a normal feeling for anyone who is about to start something big. Many people mistake an online business as something simple and easy. What they do not know is it could get pretty stressful too. An online business is a real business. It’s as big as any venture in the real world. Risks are also involved in internet business and you can not just sit there and wait for things to happen. Now, to help you stay in the right track, below are some pieces of online business information you must not fail to put into practice.

First, you have to define the line between force and power. Forcing is shoving things so they will work the way you want them to, but in real life, things do not always come your way. It is more important to have the power which implies your willingness to get things done even when something goes wrong along the way. You gain power when you align you beliefs, emotions, and energies to fulfill an action. Don’t you remember the time when you felt very confident about yourself? Weren’t you able to get things done fast and well then? You have to muster that power.

Secondly, you have to attain rather than accomplish. This online business information to help you succeed may sound confusing, but it really isn’t when you look closer. Many online entrepreneurs fail to distinguish their difference and so they become an issue. Accomplishing is simply reaching an end point, like being able to sell a product. Once you have sold the product, the accomplishment feels meaningless. On the other hand, attainment has no end. It provides you with a long-running inspiration and comfort. It is knowing deep within you that what you continue to do is fruitful and that it goes beyond you and your business. It’s the spiritual knowledge that you attain through the whole experience.

Thirdly, you should focus on acting what you learn than simply continue gaining information. There are so many tips on how to be successful in running an internet business and you may be drowning in them, but the more important thing to do is how you make great tips work for you. You should not go on reading books and attending seminars forever without applying what you have learned from them to your business. If you do, your efforts would be futile. It is better to gain some information once in a while and immediately put the useful ones into practice than overload your brains with good business advice and not try any of them at all.

All these pieces of online business information are definitely useful. However, one last thing you should not forget is to practice them with joy. When you work hard, you concentrate on the “must do’s” only, but, you have to recognize the fact that it is more important to work joyfully. When you work with joy, you work in tandem with your desire and your spirit and this makes working more sensible and fun.

What Business Information to Seek For Event Planning

If you have the passion for organizing and planning, then why not consider an event planning business? This type of business is very challenging yet fulfilling, since you get to meet people from all walks of life, from the private to the corporate world.

The gamut runs from special events like weddings, to community events like concerts and festivals, to providing event management services to large corporations. However, to start this kind of business, you first need to understand much business information to keep your venture going.

There are some important elements and information you need to know about an event planning business, which includes the research, the design, the proposal, the organization, the coordination, and the evaluation. In any upcoming events, the best way to start any planning is to do some viable research. Do your homework. Talk to your clients and ask them questions. It also helps to talk to vendors and suppliers, especially if you are not quite familiar with the type of event you will be planning.

Another factor is your design strategy or creativity. The planning of the event should provide your client with the overall ‘feel’ and ‘look’ that will convey the image the company demands. Take the time to discuss your thoughts to your personal support staff. Brainstorming for new and fresh ideas, as well as adhering to time proven event marketing strategies will foster success.

The proposal follows after you have conducted your research for an event. This business information tells you to focus on making a proposal to your clients. You can charge consultation fees for this service once you have been hired.

Organization is a vital component to a successfully executed gathering, as you will need to rent the perfect venue, contact vendors, arrange for audio equipment, meet with and talk to guest speakers, and plan for refreshments, which might involve a sit down dinner. Keeping an open line of communication between yourself and the client is also most important.

Don’t skip on gathering business information about your client’s demands and take the time to coordinate all details of the affair. Gather all of the people that you will depend on to get the job done and be sure you check, and double check, that everyone is on the same page.

Evaluation is also an important part of the process, as your services will be assessed by your clients. Event planning may sound complicated but once you understand the fundamentals and gain some experience, operating an event management company can be surprisingly fun and fulfilling.